Throughout the article “We are a camera” by Nick Paumgarten the topic of the Go-Pro Camera comes under vast scrutiny, and for valid reasons. Paumgarten gives background information on the founding of the company itself, sharing that it was originally a device made by some surfers that just wanted to easily record their stunts with a waterproof camera. Eventually, the brand increased in popularity it became a layman’s tool for recording any sort of stunt or family event. “The company wants to capitalize on the mass-market home-video urge, the camera’s aptitude for capturing what GoPro’s president, Tony Bates called ‘life’s greatest moments,’ and yet retain its reputation as a kind of philosopher’s stone, capable of transforming ordinary experiences into magical footage” (Paumgarten, 306). What Paumgarten is saying is completely sensible, there is a whole population of people falling for their gimmick. It is just like the classic Andy Warhol quote “everyone will be famous for 15 minutes”, essentially saying that everyone is chasing this possibility of going viral on the internet from their simple ‘home video’.